The Pour Moi story so far...
At Pour Moi, we believe confidence starts with the right fit.
For over 20 years, we've been creating beautifully designed lingerie, swimwear, clothing and sleepwear that combine exceptional comfort, flattering fits and effortless style. Every collection is thoughtfully designed to help women feel comfortable, supported and confident, wherever life takes them.
Whether you're searching for your new favorite everyday bra, vacation-ready swimwear or comfortable pieces you'll wear on repeat, we're here to help you find styles you'll love.
Why women shop Pour Moi
Getting dressed should feel easy, and finding pieces that fit beautifully shouldn't be complicated.
That's why everything we design starts with one question: Will this help someone feel comfortable and confident?
No two bodies are the same, so our collections are thoughtfully designed for different shapes, sizes and support needs. From supportive construction and comfortable fabrics to flattering silhouettes, every detail is carefully considered to help you look and feel your best.
Whether you're looking for an everyday bra, confidence-boosting swimwear or comfortable styles you'll reach for again and again, our focus is always the same: creating pieces that fit beautifully, feel amazing and work for real life. With an extensive range of cup and band sizes across many of our lingerie and swimwear collections, finding your perfect fit is easier than ever.
Pour Moi is so much more than a lingerie brand
Lingerie is where our story began, but today, Pour Moi is about so much more.
From supportive bras and confidence-boosting swimwear to comfortable sleepwear, clothing and everyday essentials, we create collections designed to help you feel your best through every season, every occasion and every chapter of life.
Over the years, we've grown our community of women around the world who believe that confidence starts with the right fit. Whether you're discovering Pour Moi for the first time or have been with us for years, you're part of a community that celebrates comfort, confidence and feeling good in what you wear.
Because at Pour Moi, it's never just about what you wear, it's about how it makes you feel.
Don't just take our word for it
For over 20 years, women have trusted Pour Moi to help them find lingerie, swimwear and clothing that fit beautifully, feel comfortable and inspire confidence.
Today, we're proud to be rated 4.7 stars by more than 1 million customers, with over 50,000 verified reviews sharing real experiences of our products. Whether it's finding a bra that finally fits just right, a swimsuit they can't wait to wear on vacation or pajamas they'll live in all weekend, it's those stories that mean the most to us.
Designed by our expert team in Britain and loved by women around the world, every collection is created with the same focus on fit, comfort and confidence. We hope you'll love wearing Pour Moi just as much as we love creating it.