India Loves Pour Moi!

When India Reynolds sashayed onto the set at her first ever Pour Moi modelling shoot back in 2015, it was love at first sight. Funny, beautiful and refreshingly down-to-earth, she made the whole crew laugh until we cried. We couldn’t wait to work with her again, and so we did... repeatedly over the next five years!

Luckily, the BFF vibes were mutual. “You were one of the first clients I worked with that catered for women of all shapes and sizes and embraced curves,” India told us. “It’s one of the many reasons why I fell in love with Pour Moi!”

With India sharing our body positivity ethos, she naturally became the face of Pour Moi. And what better way to celebrate five years as partners in crime than by collaborating with the brunette bombshell on her very own Pour Moi lingerie collection?

As Michael, our founder puts it, “We’ve had such a brilliant relationship with India that we couldn’t wait to work together on this special project. India has been involved from the get-go and has been working with our designers to create the perfect collection.”

Our India Loves Pour Moi collection launched on Friday 24th July and according to Michael, it’s playful and sexy, exactly like India! “We’ve always loved India’s style, sassiness and a sense of fun, and we wanted the collection to celebrate all of these qualities.”

From comfy T-shirt bras that are perfect for lazy days to sizzling matching sets to get temperatures soaring, there are 19 stunning pieces in total, all in a rich colour palette of classic black, forest green and deep red. Sexy, supportive and always super stylish, we think you’re going to love India’s brand new collection!

So are you ready to dress to impress yourself? Then let’s take a sneak peek at some of the India Loves Pour Moi collection’s hottest highlights…

India loves… daring going-out looks

When India appeared on Love Island, she stole the show thanks to her charm, good looks… and her simply sensational holiday wardrobe. When she wasn’t ruling the pool in beautiful bikinis, her daring going-out outfits made her the talk of elimination night. And many were finished off with India’s signature look - sexy mesh.

From bodies to bralettes, mesh is fabulous on worn-to-be-seen lingerie as it allows you to flaunt your curves, without revealing too much skin. It really wouldn’t be an India lingerie collection without the luxe feature, and the Simple Sexy Mesh Underwired Longline Bralette doesn’t disappoint.

Front-fastening with gold hook-and-eyes and available in black and deep red, the bralette shapes and supports, and looks perfect when worn with a high waisted skirt. And not only does it have mesh on the cups, it also appears on the underband too. You can never have too much - take it from India!

India loves… a touch of pretty lace

When India was creating her Pour Moi collection, she made one thing abundantly clear -pretty black lace would have to be featured heavily! She told us, “One of the best things about the brand is that all the underwear is beautiful and fits perfectly. Pour Moi has everything, but my favourites are always the sexy black lacy collections!”

If you love daring lace pieces as much as India, you’re going to love her Lounge Lace Body. Working with our designers, she’s created a fabulous piece of worn-to-be-seen lingerie to help you make a real style statement. But, thanks to its plunging neckline in scalloped lace and cut-out lace panels on the sides, it’ll also shape your silhouette to create a fabulous figure.

But not only that, it also feels super soft and the thong back means no more VPL when you wear it with your favourite skirt on date night. She’s really thought of everything!

India loves… lounging

As an influencer, India’s Instagram feed is full of fashion inspo. But while our girl enjoys looking sultry in bikinis and dresses, we love the fact she’s just as at home in her pjs, getting snuggly by the fire.

So to make sure her collection was a true reflection of all the sides of her personality, India wanted to include some supremely comfy pieces alongside the sizzling matching sets. “This is what my collection is about - underwear for all occasions,” says India.

Made of the softest microfibre fabric, we think the India Soft Cami Top will become your new loungewear fave. Dress sized, it comes in a size 8 to 18 and both a Deep Red and classic Black. But because it’s designed by India, you’ll find it’s full of luxe touches, like the soft mesh panelling details. And there are even moulded cups to add just a hint of sexy shape to your lounge-fabulous look!

Shop the India Loves Pour Moi collection

Pour Moi Inspirations