Introducing... the Helen Flanagan Edit

Lingerie drawer in need of a new-season pick-me-up? Looking for some luxe nightwear to see you through the colder nights in style? There’s nothing better than the fresh, fun pieces from Pour Moi to make you feel amazing from the inside out this autumn. But there’s no need to take our word for it. Just ask actress, influencer and all-round babe, Helen Flanagan...

“I’ve shopped with Pour Moi for so many years,” said the Coronation Street favourite. “I love the support the lingerie gives me and the fact they’re always so pretty with a nice, feminine shape. So I was really excited when Pour Moi asked me to pick out my favourite pieces from their autumn collection to create my very own Edit!”

From curve-boosting bras to decadent loungewear, Helen’s hand-picked collection is designed to help you shine with body positivity this autumn. “I want lingerie and nightwear that makes me feel beautiful, empowered and glamorous,” she said. “My Pour Moi Edit does exactly that.”

A match made in lingerie heaven

We loved her in Corrie where she added a touch of glamour to the cobbles. We loved seeing her hilarious personality unfold in the jungle. But one scroll down Helen’s Instagram feed just makes us love her even more!

Refreshingly authentic, fun and feminine, our Pour Moi babe is everything we embody her at Pour Moi. She’s empowering, glamorous and has that extra touch of sass, just like us! We also love the fact that the newly pregnant mum-of-two refuses to retouch any of her photos so that she can be a good role model to her daughters.

But not only does she share our values, Helen was also a huge supporter of our Charity Edit. Our ‘#LetsDoThis campaign raised £100,000 for worthy causes who were struggling to help people during lockdown, and we can’t thank her enough for making it such a success.

With Helen being such a big fan of the brand, it felt organic to work together on a project. Michael Thomson, founder of Pour Moi, said: “We asked Helen to pick her favourite Pour Moi pieces from our new autumn collection for her very own Edit and she did not disappoint! We often shoot with curvy sized models and it’s great that Helen is highlighting the fact that we design styles for every body, no matter what their shape or size.”

We’re also super excited by Helen’s news that she’s pregnant with her third child. And, as befitting an excited mum-to-be, she’s included two of our beautiful maternity bras in her carefully curated selection. After all, why shouldn’t you feel stylish and feminine when you’re expecting?

So are you ready to steal Helen’s flirty, feminine style this autumn? Then keep on scrolling for some lingerie and nightwear fashion inspo from our newest Pour Moi babe…


Be a Rebel

Out of all of the stunning pieces she’s chosen for her Edit, the Rebel Padded Plunge Bra and matching High Leg Briefs are Helen’s absolute favourites. “The shade of red is stunning, plus the fit on the bra is beautiful. The padded plunge gives me such a feminine shape and the knickers are super pretty and flattering too. I adore this set!”


Body confidence for all

Helen’s a firm believer in feeling beautiful in your own skin, whatever your size or shape. And what she loves most about Pour Moi is that we work extra hard to ensure our designs fit and flatter every body. Take the Amour Luxe Chemise, for example. Fully adjustable and supremely sexy, it’s available from a size 8 to a size 22 so that everyone can experience its boudoir fabulousness. No wonder Helen wanted it for her Edit!


Lounge in luxury

With her adorable PJ selfies at home with the family, we know Helen’s a girl who loves her loungewear. So it’s no surprise she’s chosen the Velour PJ set for her collection. Made of the softest, snuggliest velour fabric, it’s supremely comfy. But because the top can also be worn off-the-shoulder, Helen can add some serious sass to her lounging look.


Dazzle on date night

Helen’s long been a fan of worn-to-be-seen lingerie. In fact she was snapped in a stunning red bralette on a date night with fiance Scott Sinclair back in 2017. So it was inevitable her collection would include a going-out look. She’s chosen the Opulence Bralette because the underwire and extra wide underband gives her all the support she needs. Match with a blazer, your go-to denim and some strappy heels and you’re good to glow.


Feel glamorous every day

Helen thinks that even your essentials should make you feel sexy and glamorous - and so do we! That’s why the Satin Luxe Padded Plunge Bra and matching Brazilian Briefs were always going to have pride of place in her Edit. They’re comfy enough to wear in heavy rotation, but that doesn’t mean they’re basic. In fact the luxe satin material and sexy gold hardware will make you feel feminine every single day.


Sleep well

Helen wants even her comfiest pieces to have the glam factor. So it was no surprise she chose the Jersey and Satin PJ set for her Edit. In an on-trend, muted shade of mink, they have the soft feel of cotton jersey so you can get a good night’s sleep. Yet they also boast lashings of luxurious satin, making them perfect for looking good on those lazy Sunday mornings.


A maternity bra you’ll want to wear

Mum-of-two Helen has a new baby on board herself, so she knows how important it is to find maternity lingerie you’ll actually look forward to wearing. The Amour Nursing Bra from Pour Moi looks as pretty as your favourite feminine styles, yet it’s full of clever design features. Pregnant? The four-piece cups and adjustable underband will help you deal with your ever-changing shape. Feeding? There’s a drop-down clip and an inner cotton side sling for extra support. It’s thought of everything!


Shop the Helen Flanagan Edit
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