2020 may not have done much for our quality of life, it’s true. But from our serotonin-boosting Joe Wicks sessions to those calming walks in the park, it’s taught us that our physical and mental health are linked - something that’s more important than ever before.
That’s why our Charity Campaign doesn’t focus on punishing workouts, squatting your own bodyweight or training for an ultra marathon. It’s all about having fun while you move, embracing your body and spreading a little positivity while you do it! And, if you show us a photo or video of you while you #GetYourWiggleOn, we’ll donate to your favourite UK charity!
We want everyone to feel confident enough to put a wiggle into any form of movement, big or small. And we really do mean ANY movement! It could be going for a run, having a boogie, taking a freezing dip in the sea or just messing about while you clean the bathroom!
Just make it fabulous, fun and full of giggly, wiggly energy and we want to see it! Upload a photo or video to your socials of your wiggle, and for every person who uses the hashtag #GetYourWiggleOn, we will donate £10 to the UK-registered charity of your choice - with 100% of the money raised going to your favourite causes.
Our feel-good charity campaign launches on Monday 18th January, aka Blue Monday, because we know there’s nothing like a bit of movement to put a smile on your face, even on the most depressing day of the year!
50,000 more reasons to get wiggling!
We’ve set a charity target of £50,000 because we know that Pour Moi babes are simply incredible when it comes to raising money. Our '# campaign in May 2020 smashed its £100k target to raise a whopping £107k, and it was all thanks to your incredible generosity (not to mention your fabulous taste in clothes, lingerie and swimwear)!
The money we raised with our Charity Edit was split between Age UK, Samaritans, domestic abuse charity RISE and East Cheshire Hospice, four charities who worked tirelessly to support vulnerable people through the crisis.
But we want to do more - and we know that you do, too. We’re all so aware that, as the Covid pandemic continues, charities are in desperate need of our support. Charitable organisations can’t run events or open their shops, and this lack of fundraising opportunities has had a devastating impact on their ability to offer expert care to those who need it most.
How to get involved
We’re asking you to #GetYourWiggleOn and upload a picture or a video to Instagram, Facebook or Twitter of you doing just that!
Use the hashtag, #GetYourWiggleOn and tag @pourmoiltd and we will donate £10 to a UK-registered charity of your choice (that you mention in your caption). 100% of all donations will be going to the nominated charities.
We’ll do this until we reach our target of £50,000 and we’ll be updating the amount raised every day on our website so that everyone can see how we’re getting on!
How it works on every social channel
We don’t want to miss a single one of your fabulous wiggles! Follow the detailed instructions for your favourite social channels below to make sure we can see your post in all its glory. Then just sit back and wait for the ‘likes’ to come flooding in!
Instagram: Forget posting pics of what you had for lunch and take a photo or video of your wiggle instead! You’ll need to tag us @pourmoiltd and use the hashtag #GetYourWiggleOn. You’ll also need to make sure your profile is set to public so we can see it!
Facebook: If you’re posting your wiggle on Facebook, don’t forget to tag @pourmoiltd and use the hashtag #GetYourWiggleOn. Make sure you change the privacy of your post to ‘Public’ so we can find it!
Twitter: When posting your wiggle onto Twitter, don’t forget to tag @pourmoiltd with the hashtag #GetYourWiggleOn. Let’s get it trending!
We want your wiggles!
Are you ready to join Pour Moi and your fellow Pour Moi babes as we spread a little fun and positivity through these crazy times we’re all living through? We’re stronger together! And who knows? Your photo could just put a smile on someone’s face - and encourage them to get their wiggle on, too!
Remember to keep checking Pour Moi’s own social channels because we’ll be sharing the photos of everyone’s wiggles on there, too!
So all that’s left to say is… #GetYourWiggleOn!