The Global Sexy Search Index

Our Sexy Search Index analyzes the raunchy Google searches people are making across the world.

Here at Pour Moi HQ we know everything there is to know about sexy lingerie, so we wanted to find out more about the other sexy things that people around the world enjoy.

To create our new Sexy Index report, our experts analyzed an enormous amount of Google data, looking at how many Google searches were made in 2020 for different sex-related topics (including different sex positions, sex toys, kinks, fetishes and sexy lingerie) across the US and over 100 countries worldwide. The report also revealed some interesting dating insights, digging into which dating apps are most popular in different parts of the world, and who is searching for sex tips and advice the most.

The USA's Sexiest States Overall

The state making the most online searches for sexy stuff (relative to their population size) is Utah, followed by Illinois and New Jersey, and then Massachusetts and Texas.

1. Utah
2. Illinois
3. New Jersey
4. Massachusetts
5. Texas
6. Nebraska
7. Rhode Island
8. Connecticut
9. Ohio
10. Minnesota
11. Pennsylvania
12. New Hampshire
13. New Mexico
14. Arizona
15. Michigan
16. Wisconsin
17. Missouri
18. North Carolina
19. Maryland
20. North Dakota

Utah - The citizens of Utah made the most sex-related searches per person in the US last year. Their most popular kinks are BDSM, threesomes and voyeurism, and their most frequently searched sex toys are fleshlights. Their favorite sexy lingerie is stockings, and their top sex position is doggy style.

Illinois - Illinois is the second sauciest state in America. Their search history is brimming with kinks including BDSM and voyeurism. Doggy style and reverse cowgirl and take top spots for sex positions, but their third most Googled sex position is the trusty missionary sex position.

New Jersey - New Jersey’s naughty search history shows that their most Googled sex toys are dildos, fleshlights, vibrators and sex dolls.

Massachusetts - The favorite sexy garments in Massachusetts are stockings and corsets. Fleshlights and vibrators are their top two most searched for sex toys, their top sex position is doggy style, and their top three kinks are BDSM, voyeurism and threesomes.

Texas - People from Texas are keen to purchase sexy pyjamas, and their three favourite lingerie items are stockings, corsets and g-strings. Their top sex toy to Google is dildos and BDSM is their top kink.

The States Who Love Sex Toys The Most

1. Texas
2. Illinois
3. Utah
4. Nebraska
5. Massachusetts

Texas's most popular sex toy according to Google is a dildo, followed by a dildo, fleshlights and vibrators. 'Sex robots’ are the 8th most search for sex toy in the state.

The States Googling Sex Positions The Most

1. Utah
2. Illinois
3. Texas
4. New Jersey
5. Nebraska

Utah is the state searching for sex positions the most, with doggy style being the favorite followed by reverse cowgirl and missionary.

The Kinkiest States In America

1. New Jersey
2. Utah
3. Massachusetts
4. Illinois
5. Rhode Island

According to the search history of the kinkiest state New Jersey, their favorite fetishes are BDSM, voyeurism, threesomes, spanking and bondage.

The States Who Love Sexy Lingerie The Most

1. Utah
2. Illinois
3. New Jersey
4. Texas
5. Idaho

The favorite pieces of lingerie for Utah and the other states is the classic sexy combo of stockings, corset and g-sting.

The States Searching For Online Dating Apps The Most

1. Rhode Island
2. Connecticut
3. Massachusetts
4. New Jersey
5. Maryland

All the states are searching for the popular dating app, Tinder, the most.

The States Looking for Sex Tips & Advice The Most

1. Utah
2. North Dakota
3. Rhode Island
4. New Jersey
5. Maryland

Utah is the state using Google to asking the most ‘sex questions’, with the other cities in the list frequently Googling ‘sex tips’ for both men and women and ‘sex advice’.

The World’s Sexiest Countries Overall

The country making the most searches for sexy stuff (per person) is Portugal in Europe, followed by the United Kingdom, Ireland, Australia and then Sweden.

1. Portugal
2. United Kingdom
3. Ireland
4. Australia
5. Sweden
6. Netherlands
7. Germany
8. United States
9. New Zealand

Portugal - The biggest kinks that are Googled in the world’s sexiest city is BDSM, threesomes and electrostimulation. Their favourite erotic toys are dildos, fleshlights and butt plugs. The advice they are searching for the most is ‘how to improve sex’ and they are also keen to get better at sexting.

United Kingdom - Fleshlights top our most searched for sex toys (along with sex dolls and dildos). Our most Googled sex positions are reverse cowgirl, doggy style and missionary, whilst our top three kinks are BDSM, bondage and threesomes.

Ireland - Ireland searches for the same sex positions, sex toys and sex kinks as the UK, however they are the country looking for ‘sexy tattoo ideas’ the most, and their favourite item of sexy lingeries is a corset.

Australia - Australia’s favourite sexy kink to Google is BDSM, followed by voyeurism. Doggy style is their top sex position to research, as is reverse cowgirl, normal cowgirl and missionary. Their most Googled sex toy is a fleshlight, like the Brits, with dildo and sex dolls also very popular.

Sweden - Dildos are the most searched for sex toy in Sweden, followed by fleshlights, vibrators and butt plugs. They like to Google the world’s favourite doggy style and cowgirl sex positions but they also look-up the Lotus and Eagle sex positions. Sweden’s biggest fetishes are BDSM, threesomes and voyeurism.

The Countries Who Love Sex Toys The Most

1. United Kingdom
2. Germany
3. Ireland
4. Netherlands
5. Australia

Fleshlights are the most popular sex toy in the UK, and across the world, along with dildos and vibrators. But whereas the UK, Ireland and Australia are fans of sex dolls, Germany and Netherlands also like to Google butt plugs.

The Countries Googling Sex Positions The Most

1. Poland
2. Ireland
3. United Kingdom
4. United States
5. Australia

Poland loves to research sex positions online the most, with its favourites including doggy style, cowgirl and spooning.

The Kinkiest Countries In The World

1. Portugal
2. South Korea
3. Sweden
4. Netherlands
5. Norway

Portugal’s most Googled sex kinks include BDSM and electrostimulation, whereas South Korea’s most popular kink searches include threesomes, feet and golden showers. Sweden searches a lot for both BDSM and S&M, Norway has a significant amount of searches for ‘cuckolding’ and the Netherlands likes to Google spanking.

Countries Who Love Sexy Lingerie The Most

1. Netherlands
2. United Kingdom
3. Sweden
4. Norway
5. Germany

The country who searches for sexy lingerie the most is the Netherlands, and their favourite pieces are g-strings, suspenders and corsets.

The Countries Searching For Online Dating Apps The Most

1. Ireland - Tinder is the most popular, then Grinder and Bumble
2. United Kingdom - Tinder is the most popular, then Hinge, the Grindr
3. Barbados - Tinder is the most popular, then Grindr and Bumble
4. New Zealand - Tinder is the most popular, then Grindr and Bumble
5. United States - Tinder is the most popular, then Grindr and Hinge

The Countries Looking For Sex Tips & Advice The Most

1. Denmark
2. Saint Lucia
3. Barbados
4. Ireland
5. Malta

Denmark looks on Google for ‘sex tips’ and ‘sex advice’ the most, whereas Saint Lucia is often asking ‘how sex works’. Malta is looking for sex tips for women the most, and Ireland asks Google the most sex questions.

So there you have it, an insight into the sex lives of the world! We hope the research has been interesting to read, and if you’ve been inspired to spice things up a bit then check out our range of sexy lingerie.


12 months of Google Keyword Planner data was used as the source of search volumes. Volumes were then cross referenced by population.

Data correct as of Jan 2021.

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